![]() Marie said she was drawn to "the femininity and bold jewel tones and lovely soft pastels" of Estelle Colored Glass, which she sees as part of a larger trend in tableware. Both the stemless rose glasses and the rose cake stand were listed in our host's gift guide, ”said Roxanne Marie, Goop's fashion and home purchasing manager, who noted that Goop's glassware sales had increased significantly over the past year. “We featured Estelle in our annual Christmas Gift Guide last November. The other 30 percent is in wholesale, which includes boutiques and e-commerce sites like Food52, West Elm, Goop, and Zola. Hall.Īround 70 percent of sales are achieved through the company's website. "We have a lot of brand awareness from the Black Lives Matter movement," said Ms. "The consumer has been spending their money on three places: eating and living at home, working from home, and keeping active and entertaining at home," he said.Ī summer of protests and calls for support for black-owned companies also drove sales up. Suddenly there was a need for glassware that could be used to take or store drinks at home until the conversation became more realistic.Īccording to Joe Derochowski, NPD Group's home industry advisor, The housewares category (which includes glassware, kitchen utensils, textiles and personal care) was “extremely hot” during the pandemic. The pandemic sparked renewed interest in household goods and also led to an increase in alcohol sales. In a way, the timing helped give wings to their emerging brand. Hall started her new company, Covid-19 arrived. She found her employees in glass production in Poland, a country with a long history of glass production. She looked for a manufacturer in South Carolina and the United States, but none of them had the capacity or the tools to create what she and her industrial designer envisioned. The growing product range is the result of several years of research by Ms. ![]() So she decided to start her own.Įstelle Colored Glass, which began selling to customers in October 2019 and has since opened a wholesale store, offers decanters, wine glasses, cake stands and champagne coupes in shades that can be mixed and combined into multi-colored collections. "I just thought it was really unfortunate that colored glass – I felt like it was becoming a dying art," she said. There didn't seem to be a modern brand of glassware that offered the variety of styles and colors she'd seen as a kid. Hall was looking for colored glass pieces for her own home in Summerville, S.C., just outside Charleston, a few years ago, she was surprised that her search was limited to the secondary market. Her grandmother Estelle Summerson Williams displayed found objects and family heirlooms in two china cabinets. "All of these trips were about finding beautiful and unique things and then presenting them," said Ms. hunting for treasure often resulted in sparkling vintage glassware in colors like emerald green and amber. When Stephanie Hall was growing up, the afternoons she spent with her grandmother in Holly Hill, S.C.
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